The Right Way To Write With AI

In an age where AI can generate infinite text-based content, the value of generic writing is rapidly diminishing. To stand out and build a sustainable business, creators and entrepreneurs need to cultivate a unique "digital brain"—a library of their stories, opinions, lessons, and ideas that builds trust and attracts customers 24/7.

The Moat of a Point of View

Many believe that in the AI era, Software as a Service (SaaS) no longer offers a competitive moat. However, this perspective overlooks the crucial role of a distinct point of view. Commodity SaaS, which merely provides features to accomplish tasks (like a writing app that writes or a scheduler that schedules), is easily replicated. A competitor can ship the same features in a month. In contrast, SaaS with a point of view carries a specific method or methodology. Users execute tasks in a certain way, guided by the product's underlying philosophy. Competitors might copy the features, but they still have to ask: "What does the method mean?"

This principle extends beyond SaaS to all forms of content creation. If your content simply repeats what everyone else already says, it becomes a commodity. The true moat lies in having a unique perspective that informs your creations. This makes your work difficult to imitate because competitors would constantly have to look to you for the underlying thinking, always remaining a step behind.