The Digest.

SXSW · Video summary

Albuquerque Aftermath: From Breaking Bad to Pluribus with Rhea Seehorn, Vince Gilligan, & More

The creators of Breaking Bad and Better Call Saul discuss their creative process, emphasizing audience trust, character depth, and the unique setting of Albuquerque.

Albuquerque Aftermath: From Breaking Bad to Pluribus with Rhea Seehorn, Vince Gilligan, & More Watch on YouTube ↗

Key takeaways

Chapters

The digest

High-Level Overview

This panel discussion features Vince Gilligan, creator of Breaking Bad and Better Call Saul, alongside actress Rhea Seehorn and key creative collaborators, exploring the enduring legacy of the Breaking Bad universe and their latest project, Pluribus. The conversation delves into the genesis, storytelling philosophy, character development, and production nuances that fuel these acclaimed series. It also highlights how the creative team blends narrative complexity with audience respect, the creative process behind character and costume design, and the importance of setting and music. This is a valuable briefing for television writers, producers, actors, and fans interested in the craft behind iconic television storytelling.

Keep reading in The Digest

The full 6-minute article, 13 more sections, and every new episode from SXSW and the creators you follow.

  1. The Origin of the Breaking Bad Universe
  2. Rhea Seehorn’s Introduction into the “Gilliverse”
  3. Storytelling Philosophy: Respecting the Audience and Collaboration
  4. Costume Design as Character Storytelling
  5. The Nuances of Acting and Character Complexity
  6. The Role of Music and the Creative Leap in Pluribus
  7. Producing and Coordinating Collaborative Excellence
  8. Albuquerque: A Unique Collaborative and Creative Setting
  9. Addressing the “Unlikable” Character Question
  10. Contrasting Heroic Arcs: Carol Sturk vs. Walter White
  11. Key Frameworks and Principles
  12. Practical Implications & Takeaways
  13. Action-Oriented Summary
Read the full digest — free

More from SXSW

Human-Centered Storytelling: Create Connection & Community

Unlock connection and community through human-centered storytelling. Focus on authenticity, embracing your true self and values, and sharing real experiences to build trust and loyalty.

March 20, 2026

How CMOs are Rewriting the Rules of Connection

CMOs discuss how AI enhances marketing by freeing human capacity for creativity and judgment, while necessitating new approaches to workflows, measurement, and team development.

March 19, 2026

The Innovation Engine You’ve Never Heard of: Your Neighbor

Large companies can foster community-driven innovation by creating separate entities like First Build that operate with zero distance to end-users, enabling rapid iteration and market validation.

March 19, 2026

Say It Louder: Artists, Activism & the First Amendment with The ACLU, Jane Fonda, & W. Kamau Bell

Artists and activists Jane Fonda and W. Kamau Bell discuss the critical role of free speech and creative nonviolent action in combating authoritarianism and climate crisis, urging active participation.

March 18, 2026

From Pilot to Payoff: 7 Pattern-Matched Traits of AI Systems That Actually Work

AI project success hinges on people, process, and platform, not just technology. Focus on leadership curiosity, agent capabilities, and human augmentation for strong ROI.

March 18, 2026

A Conversation with Nothing's CEO and Co-Founder Carl Pei

Nothing's CEO Carl Pei discusses making tech fun again through unique design and AI integration, aiming to empower creativity beyond the status quo.

March 18, 2026

All SXSW summaries →