The Digest.

How I Built This with Guy Raz · Podcast summary

Advice Line with Kip Tindell of The Container Store

Kip Tindell, co-founder of The Container Store, returns to the Advice Line to discuss the changing retail landscape and offer advice to two founders: one who created a magical cooling wand for children, and another who personalizes gifts for corporate clients.

Advice Line with Kip Tindell of The Container Store Listen on the show ↗

Key takeaways

Chapters

The digest

Kip Tindell, co-founder and former CEO of The Container Store, joined Guy Raz on the Advice Line to share his insights on the evolving retail industry and offer guidance to budding entrepreneurs. Tindell, who previously appeared on the show in 2024, reflected on the journey of The Container Store, which he co-founded with his friend Garrett Boone in 1978 in Dallas. His wife, Sharon, joined shortly after. The business, which went public in 2013 and now boasts around 100 locations, was revolutionary at a time when people couldn't easily acquire containers or corrugated boxes for moving.

The Container Store's Journey and the Changing Retail Landscape

Tindell shared his feelings about The Container Store's recent challenges, including its filing for bankruptcy and subsequent acquisition by Bed Bath & Beyond for approximately $150 million. He and Sharon had stepped away from the business years ago, but he admitted it was "upsetting and painful to watch your baby" struggle. He acknowledged that the retail world has significantly changed, particularly with the rise of Amazon and online shopping. "Retail has also changed, you know, with the advent of Amazon and online," Tindell noted. He emphasized that "not that many businesses last for 50 years anymore," and many top businesses from decades past are no longer as prominent.

Looking ahead, Tindell identified the "frictionless, no people involved definition of service" as a major disruptive force in retail. He contrasted this with the personalized, solution-oriented sales approach that The Container Store and similar companies once championed. "That's kind of going away, and now people are doing it on their own," he observed. However, Guy Raz countered, suggesting that there's still an opportunity for businesses to offer "excellent human-to-human customer service." He cited his local hardware store, where knowledgeable staff provide a superior experience compared to larger chains like Home Depot.

Keep reading in The Digest

The full 6-minute article, 6 more sections, and every new episode from How I Built This with Guy Raz and the creators you follow.

  1. The Philosophy of Growth
  2. Life After Entrepreneurship
  3. Advice for a Magical Cooling Wand
  4. Growing a Personalized Gifting Business
  5. Buying an Existing Business and the Future of Sleep
  6. Final Thoughts on Entrepreneurship
Read the full digest — free

More from How I Built This with Guy Raz

Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

Alan Newman and Jeffrey Hollender co-founded Seventh Generation, pioneering eco-friendly household products and navigating a complex partnership that ended in separation but left a lasting legacy.

September 28, 2026

Advice Line with Danny Meyer of Shake Shack

Danny Meyer, legendary restaurateur and founder of Union Square Hospitality Group, shares insights on building enduring culture and advises founders on scaling hospitality brands.

September 24, 2026

Advice Line with Michelle Wahler of Beyond Yoga

Michelle Wahler, co-founder and former CEO of Beyond Yoga, joins Guy Raz on the Advice Line to discuss common startup pitfalls, the importance of focusing on the journey over the exit, and how to rebuild client relationships after initial stumbles.

September 17, 2026

Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Mission

Karissa Bodnar, founder of Thrive Causemetics, shares her journey from a small-town girl formulating makeup in her kitchen to building a multi-million dollar beauty brand with a powerful mission.

September 14, 2026

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Kim Vaccarella built a $100 million business, Bogg Bag, after nearly giving up on it. Her journey from side hustles to a multi-million dollar brand is a testament to resilience and trusting customer feedback.

September 7, 2026

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Nicole Bernard Dawes, founder of Late July Snacks, shares how her organic snack company struggled with crackers and cookies before finding massive success with tortilla chips. She also discusses the challenges of being a woman entrepreneur in the food industry and the importance of perseverance.

August 31, 2026

All How I Built This with Guy Raz summaries →