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The Brainy Business summaries
Every long episode from The Brainy Business, read in minutes: the key takeaways, the chapters, and a digest of the whole conversation. 🧠 The Brainy Business: Understanding the Psychology of Why People Act, Choose, Change, and Buy Did you know the average person makes 35,000 decisions a day? This is only possible because the brain uses rules to streamline the process. Those rules often serve us well, but sometim…
Why Your Brand Isn't the Hero: Finding Your True Role | The Brainy Business podcast ep 571
Understand your brand's true role in the customer's journey (Mentor, Sidekick, or Sword) and your value positioning (Quality vs. Value) to drive clearer decisions and sales.
Navigating the Complex World of Charitable Giving | The Brainy Business podcast ep 569
Maximize charitable impact by focusing on evidence-based effectiveness and donor confidence, not just emotional appeals or overhead ratios.
The Power of Changing Our Perspectives w/ Nir Eyal | The Brainy Business podcast ep 568
Explore the profound impact of beliefs on our perception, actions, and outcomes, and learn to wield them as tools, not rigid truths, to shape a more effective reality.